Shahina O'Mahoney
After a successful 12 year career at Amazon, including serving as a Bar Raiser and as a founding member of Prime Video, I continue to do work I love as a strategy consultant. Drawing on deep experience in leadership, data-driven decision making, mentoring and customer focus, I help organisations facing change, complex challenges and new opportunities, particularly those who create positive impact in areas connected to wellbeing, recovery, media and social impact.Alongside my consulting work, I am building a sober coaching practice, supporting people who want to lead an alcohol free life. Drawing on my own life experience, I have a particular interest in supporting high achieving professionals and Muslims navigating the challenges of shame, secrecy, identity and faith. I am passionate about creating a safe space where those affected can explore change with compassion and practical support.Outside my professional work, I volunteer as a business advisor to a recovery charity - Kennedy Street Recovery and also act as a mentor to students at the University of Brighton. Being able to use my experience to help others grow, overcome challenges and realise their potential is a meaningful part of my life and is at the heart of what I do.
Cookie Policy | Privacy Policy
© Shahina O'Mahoney All rights reserved
Sober Coaching
My Story
As a British-born Pakistani Muslim with 30 years in the corporate world, I know the weight of faith, family and silence because I have lived with it. I can share more when we speak, but for now, please know that I get it. You don't have to explain yourself, or impress me or pretend that everything is fine. You don't need to have it all worked out before reaching out to me, you don't need to justify yourself, you will not be judged. It's not your fault.I've got you.Today, as a certified sober coach, I draw on both professional training and lived experience to support people seeking a healthier, alcohol-free life. I will coach you through your own journey with honesty, compassion and complete confidentiality. If you are carrying a private struggle with alcohol and feel unable to talk about it openly, you have come to the right place.
Who I help
Muslim professionals and those from communities where drinking is forbidden
Individuals concerned about their drinking who feel they cannot speak to anyone without shame
Those ready to take the first step towards sobriety
What I offer
Free 20 minute discovery call - no pressure, just a conversation
1 to 1 coaching online, complete confidentiality from your own space.
Practical support, encouragement and guidance as you build lasting change
Locations - UK, US & Canada
To learn more, please get in touch via email at [email protected] or via the email link below where we can arrange a confidential, no-obligation 20-minute call.
All sober coaches adhere to the code of ethics for sober club accredited coaches
© Shahina O'Mahoney All rights reserved.
Strategy Consulting
After 12 years leading growth, partnerships and transformation at Amazon, I now support organisations facing change, complexity and new opportunities. My experience is rooted in media and streaming, and I have a particular interest in supporting organisations working across wellbeing, recovery and social impact. Please see my linkedin for further details. You can contact me via the links below.
© Shahina O'Mahoney All rights reserved.
Professional Testimonials
Shahina has a number of superpowers that I value and admire. She is a big thinker and able to transform a vision or idea into successful reality. She is a relentless negotiator and able to close big, complex deals on terms that work for all parties. And most importantly, Shahina is just a good human being who brings joy and empathy to those she works with. I would go into battle with Shahina any day and encourage anyone who has a chance to work with her to jump at the opportunity.
Brad Beale - Vice President, Amazon Prime Video USA
I consider Shahina to be one of the most positive thinking, problem solving, broad-thinking executives in the content space. Her ability to work with people to help solve problems, identify risk and opportunity and build cohesive workflows and operations is exceptional. Shahina's empathy, emotional intelligence and consideration are amongst the highest of anyone I have worked with. She is truly a joy to have on any team. Chris Bird - Hawkshead CEO, Former UK Managing Director, Prime Video Amazon
Shahina has the unique ability to foster collaboration and build consensus across teams, ensuring that everyone's voice is heard and valued. Her approachable, humane leadership style created an environment where everyone felt supported both professionally and personally. What truly sets Shahina apart is her empathy and flexibility in accommodating everyone's situations, making her not just a great manager but a deeply compassionate person. I highly recommend Shahina to any organisation seeking a great people-centric leader.
Sowhardh Shetty - Crunchyroll GM
Shahina has an unparalleled understanding of market segment trends and consumer preferences. She is a shrewd negotiator and creative problem-solver. She was a pleasure to work with and a trusted colleague. She has a positive, collaborative spirit and an ability to build strong working relationships with stakeholders at all levels of an organization. Shahina is a true team player who is always willing to go the extra mile to support her colleagues and drive the business forward.
Ayanna Lonian - Director, Amazon Prime Video USA
© Shahina O'Mahoney All rights reserved.
Privacy Policy1. Who I Am
I am a sober coach providing coaching, support, and wellbeing services. I am also a business advisor providing industry knowledge and consulting services. I am the data controller, responsible for how your personal information is collected, used, and protected.2. The Information I Collect
I may collect and process:
• Identity data – name, contact details
• Coaching information – notes, goals, session content
• Wellbeing information – emotional state, progress, lifestyle information
• Sensitive data – information relating to mental health, addiction history, or other special category data (processed only with explicit consent)
• Administrative data – invoices, scheduling, emails
• Business Data relating to your company3. How Your Information Is Used
I use your information to:
• Provide coaching sessions
• Provide consulting services
• Track progress and tailor support
• Communicate with you
• Maintain records and comply with legal obligations
• Improve service quality and safety
I do not sell or share your data for marketing.4. Legal Basis for Processing
Depending on the activity, I rely on:
• Contract – to deliver coaching services
• Legitimate interests – administration, service improvement
• Consent – for sensitive data and optional activities
• Legal obligation – accounting, safeguarding where required
You may withdraw consent at any time.5. Special Category (Sensitive) Data
Information relating to addiction, mental health, or wellbeing is treated as special category data. I only process this with your explicit consent and for the purpose of providing coaching support.6. Use of AI Tools
I use limited AI based tools to support administrative and coaching processes, such as transcription, scheduling, or summarising notes. These tools may generate insights or inferences based on the information you provide. All AI outputs are reviewed by a human and are never used to make automated decisions about you.
Some AI tools may generate wellbeing related or behavioural insights. These may be treated as special category data and are processed only with your explicit consent. You may request that your data is not processed by AI at any time.7. Sharing Your Information
I may share your data with:
• Secure digital service providers (email, scheduling, AI tools)
• Professional supervisors (anonymised where possible)
• Authorities if required for safeguarding or legal compliance
All providers are required to keep your data secure.8. International Transfers
Some tools may store data outside the UK. Where this occurs, I ensure appropriate safeguards such as ICO approved transfer mechanisms.9. How Long Your Data Is Kept
I keep coaching and consultancy records for up to 7 years, unless legal requirements specify otherwise. You may request deletion sooner where legally permitted.10. Your Rights
You have the right to:
• Access your data
• Correct inaccurate information
• Request deletion
• Restrict or object to processing
• Withdraw consent
• Request a copy of your data
To exercise these rights, contact me directly.11. Security Measures
I use secure systems, encrypted storage, and access controls to protect your information. Only authorised individuals can access your data.12 Cookies
My website uses essential cookies to function and may use optional analytics or performance cookies in the future to understand how visitors use the site. Non essential cookies are only activated with your consent. If I use optional cookies in the future, you can accept or reject cookies at any time through the cookie banner or your browser settings.13 International Clients
If you are located outside the UK (including Europe, the US and Canada), your personal data will be transferred to the UK for the purpose of providing coaching services. Where data is processed by tools or platforms based in the US, I rely on approved international transfer safeguards such as the ICO International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.14. Contact Details
For questions or data requests, contact: Shahina O’Mahoney – [email protected]15. Complaints
If you have concerns, you can contact the Information Commissioner’s Office (ICO) at ico.org.uk.